Comfort Fabric Conditioner – Festival Experience
Experiential design seems to be taking the world by storm and has been for quite a few years now, from Nike's "Chalkbot" to Norman Bates "Psycho" themed hotel pop-ups. Companies are slowly seeing the advantages in creating these experiences to create a media buzz and gain valuable brand awareness. This is why I chose to create an experiential design of my own.
I didn’t want to make it easy on myself so I opted for something a little obscure, say Comfort fabric conditioner and a festival, yeah, that’ll do. The result was a complete brand experience along the entire customer journey.
